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AMEREX GROUP INC. PARTNERS WITH AKADEMIKS TO MANUFACTURE URBAN- INFLUENCED OUTERWEAR LINE
New York, NY (January 20, 2004) - Amerex Group Inc., one of the largest private U.S.-based manufacturers of outerwear for men, women and children, today announced that it has entered into a licensing partnership with Kemestre 8 dba Akademiks, a leading urban-influenced lifestyle brand, to manufacture a new line of outerwear for Akademiks men's and akdmks ladies and girls. The addition of Akademiks as a strategic licensing partner broadens Amerex Group's family of licensed and proprietary brands. The first preview of the new Akademiks men's and akdmks ladies and girls outerwear collection will be the Fall 2004 collections, debuting at MAGIC in February.
"We are pleased to enter into this partnership with Akademiks, a company known for its individualistic and quality-driven approach to urban fashions," said Glenn Palmer, CEO of Amerex Group Inc. "By leveraging our proven experience and industry know-how, Akademiks is now well-positioned to expand its brand visibility and emerge as a leader in providing stylish, streetwear-influenced outerwear to complement its sportswear offerings."
"Partnering with Amerex Group, a leading outerwear manufacturer, will allow us to broaden our product offering along with marketing a superior outerwear product to our customers," said Akademiks Chief Operating Officer, Dan Raskin. "We are confident that in working with Amerex Group, our customers will have outerwear fashions designed with the same Akademiks quality and brand integrity."
About Akademiks
Since its inception in Spring 1999, Akademiks Jeanius Level Products has been bringing superior craftsmanship and design to the trendsetting, fashion forward consumer, and given new life to the world of young men's streetwear. And with that evolution, Akademiks has taken its JeaniusLevelProducts to the next level with its Stadium Division (active), akdmks ladies, Akademiks Kids, and PRPS, the contemporary men's denim line. All of the Akademiks brands dare to offer original, stand-alone clothing that is ahead of its time and yet right on target.
About Amerex Group Inc.
Founded in 1932, Amerex Group Inc. is one of the largest privately owned U.S.-based manufacturers of outerwear. The company specializes in design, manufacturing and marketing apparel for men, women and children to virtually all channels of distribution under a variety of proprietary brands including One Madison®, Weather Tamer®, Gerry®, Static®, Mambosok®, Bombshell® and Andy Johns®. The company also has licensed brands including Jones New York®, Gloria Vanderbilt®, Mudd®, Rampage®, Wrangler Hero®, Disney®, Osh Kosh B'Gosh®, Pacific Trail® and London Fog®. Amerex Group, Inc., headquartered in New York City and maintains sourcing offices throughout Asia and Eastern Europe. |