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There's always something new at Amerex…
Amerex Introduces New Swimwear Division
Amerex Kids Division will be introducing swimwear into their mix for 2008 under the London Fog*, Isababies, Mambosok and Bombshell labels. Kathy Boyle, recently hired, will be running the new division for Amerex. Boyle, most recently running the Chaps Kids sportswear business for Polo, brings a wealth of experience to Amerex. Look for the launch in June 2007.
Amerex is Growing
Amerex, recently acquired the Hydraulic License in the Ladies Division, as well as extending its London Fog license in the Kids Division. Hydraulic is one of the hottest denim brands in the Junior market sold at Federated and other better department stores.
Amerex is Building
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